Organizing top-notch sporting events in Bloemfontein since 2020.
About Flare Events
Not just another race. It’s where Athletes belong
Our Story
Flare Events was born from frustration — and lit by purpose.
As a former cyclist, I watched the quality of cycling events steadily decline. What used to be well-run and inspiring started to feel like cash grabs. Poor planning, no atmosphere, unsafe routes, and little regard for the athlete’s experience. It felt like no one cared anymore — and eventually, I started seeing the same in triathlons, running events, and beyond. It was disheartening.
Then one day, while helping organize a vasbyt rowing and hiking challenge during my studies, something clicked. I realized: I can do this — and I can do it better. That’s when the fire started. I didn’t just want to participate in events anymore. I wanted to create them — the right way.
My roots in event organizing go back further than that. My mom is a cycling coach who used to organize races for her club and the Free State. I grew up in that environment, eventually helping her behind the scenes. It turns out I was learning more than I realized — and Flare Events is the result.
Our Mission
To create high-quality, safe, and athlete-focused sports events that inspire real competition and raise the standard of sport in South Africa
Our Core Values
Excellence
We raise the bar — no shortcuts, no excuses.
Athlete-First
We design events with the competitors in mind, not just the spectators or the sponsors.
Safety & Structure
Every route, venue, and plan is built on risk management and responsibility.
Collaboration
We work alongside clients, sponsors, and communities to build events that matter.
Looking Ahead
Whether it’s a national qualifier or a grassroots fun run, we treat every event like it’s the main event. And we’re just getting started.
Let’s Work Together
Get in touch so we can start working together.